Having been passionate about skincare since she was a girl, Gudrun Wurn's standards for her son were high. Though she travelled the world, she couldn’t find a range that ticked all her boxes: organic, luxurious, gentle, effective and absolutely safe. She sought out solutions for highly sensitive, irritation-prone newborn skin and wanted reassurance that no harmful ingredients were included. It was also important to her that the care of our planet was respected through ethical production and exemplary trading measures.
Her explorations piqued her interest and she then began to embrace the study of organics. She immersedmyself in the world of gentle plant actives and ingredients; those which nourish, soothe and protect. And with that, her dream was born: Britain’s first luxury, organic-certified baby skincare range.
Choosing a selection results in a full page refresh.